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WHEN TIM STOKELY officially stepped down as CEO of OnlyFans in 2021, three years after selling the company that he founded to billionaire computer programmer Leo Radvinsky, he took time off to figure out his next move, but “conversations with creators never really stopped,” he says.
By then, the creator-driven platform had become famous for mainstreaming influencer porn, transforming the sex worker economy into a robust business. As the pandemic forced everyone inside, rewiring our relationship to work and self-pleasure, OnlyFans took off.
Even though Stokely was no longer affiliated with the company, he still wanted to hear from creators. Some expressed frustrations that OnlyFans felt “limited” in what it offered—creators who sell sex are especially dependent on X to boost subscriptions on their OF pages—while others shared desires of wanting a new platform that was more “brand-friendly.”
Those discussions led to Subs, Stokely’s new everything-in-one creator platform that, to the untrained eye, looks like a repackaged version of OnlyFans, swapping its bland white-and-blue layout for a bolder interface and polished design.
