A mass brawl broke out between a group of shoppers who were trying to get their hands on the viral Labubu 'monsters' toys.
Shocking footage shared on social media shows several men hurling punches at one another as security guards and others desperately try to separate them.
The group had supposedly been trying to purchase some Labubu dolls at an outlet for Pop Mart, which makes the gremlin-like bag charms, in Stratford's Westfield shopping centre when the brawl ensued.
It is not the first time the Labubu plushies have sparked violence among fans of the furry fashion accessory, with one woman also telling the BBC she witnessed a fight between a worker and a shopper in the same store.
Pop Mart - a Chinese toy store for adults - has since announced it would be pulling all of its Labubu plushies from its 16 UK stores until June to 'prevent any potential safety issues'.
