It's a question that has rankled England for years - just where does the North-South divide lie?
Researchers have tried for years to settle the debate, drawing lines as far north as Manchester and as far south as Leicester.
Some have drawn a straight line linking the Severn Estuary with The Wash - a deep score in the landscape that cuts across Coventry and Northampton and bisects Cheltenham.
Studies have tried and failed to definitively declare the driving force setting the geographical barrier: health, poverty, inequality, house prices, political voting patterns and public investment.
Many have tried to identify the point at which 'hello' becomes 'ey up'. None have yet succeeded.
