Relying on a single, all-in-one CRM platform can cause more headaches than it solves, making it harder for brands to scale efficiently and react quickly to changing customer demands.
Composable commerce’s modular approach allows companies to integrate various independent technologies best suited to their unique needs. Unlike headless architecture, it does not require much back-end maintenance.
A case in point is how the AI-powered network from product information management (PIM) company Pimberly boosts revenue for retailers, Consumer Packaged Goods (CPG) brands, and manufacturers by centralizing, curating, and distributing product data across multifaceted channels. It also improves customer experience (CX) with composable commerce strategies that enable businesses to create personalized, seamless, and omnichannel shopping experiences.
This approach offers the best of both worlds. Composable commerce helps brands stay agile by combining the most effective tools from legacy platforms like Oracle and SAP with newer, best-of-breed software. Pimberly’s integrated PIM and digital asset management (DAM) platform enables teams to adapt brand content quickly.
Composable commerce is more flexible and scalable than traditional, monolithic software platforms. Martin Balaam, Pimberly’s CEO and co-founder, sees it becoming the standard for digital commerce architecture, offering unparalleled agility for brands looking for fast adaptation.
