With private jets, luxury hotels and Michelin-starred meals woven into the fabric of an influencer's everyday life it's easy to feel a pang of envy.

But, behind the shimmering social media façade lies a darker reality marred by deceit danger, and brutal killings.

Lately, headlines have been plagued by the chilling stories of influencers who met gruesome ends after being caught up in Central America’s drug gang underworld.

Just last week Mexican beauty influencer Valeria Marquez was gunned down while livestreaming to her followers.

And last year, Ecuadorian influencer Landy Párraga was assassinated after her Instagram post of a plate of octopus ceviche led gunmen to the restaurant where she was dining.