For Gelena Ismaili, a 37-year-old single mother from Stockholm, stretching every krona is a daily reality. She'd long prioritised her daughters' needs and limited her own purchases to seasonal sales - until she found Temu.
'Temu was like a little revolution for me,' Ismaili said of the online marketplace known for its year-round low prices. 'Suddenly I could treat myself and my kids to nice things without feeling anxious when checking my bank account.'
She's one of millions of Europeans who have turned to Temu for its huge selection of budget-friendly everyday items. With prices rising across much of the continent, Temu's pricing model offers practical relief for households feeling the squeeze.
It's helping Brits too, with a recent Ipsos poll finding that Temu shoppers across six countries, including the UK alongside Germany and France - cut their spending by 24 per cent on average, with four in five rating the platform as good value.
In the Nordics, a Kantar survey echoed these findings, with half of respondents citing pricing as Temu's biggest strength.
