The logo of Temu is seen on a cell phone displayed in front of its website, in this illustration picture taken on April 26, 2023. FLORENCE LO/REUTERS
The European Union accused Chinese-founded online shopping giant Temu on Monday, July 28, of breaking the bloc's digital rules by not "properly" assessing the risks of illegal products. EU regulators believe Temu is not doing enough to protect European consumers from dangerous products and that it may not be acting sufficiently to mitigate risks to users.
"Evidence showed that there is a high risk for consumers in the EU to encounter illegal products on the platform," the European Commission said in its preliminary finding. It pointed to a mystery shopping exercise that found consumers were "very likely to find non-compliant products among the offer, such as baby toys and small electronics."
Temu said only it would "continue to cooperate fully with the Commission." Wildly popular in the European Union despite only having entered the continent's market in 2023, Temu has 93.7 million average monthly active users in the 27-country bloc.
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