Uber bets on affordability with shared fixed-route rides, expanded passes
The ride-sharing app has been looking to invest in more affordable transport and delivery offerings to widen its user base and combat slowing revenue growth in an uncertain economic environment. Uber's new "Route Share" ride option will cost half as much as the company's UberX ride-hail service, by providing pickups every 20 minutes along busy commute corridors. Initially available in cities such as New York, San Francisco and Chicago, Route Share will operate during weekday rush hours and Uber is considering partnering with employers to integrate pre-tax commuter benefits.
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