Aesthetic launches the 'Shazam for fashion'

Aesthetic, a new fashion company looking to be the "Shazam for clothes," launched this week and is using AI to help people identify and shop for clothing they sourced on social media. The fashion concierge, called Alma, makes it easy for people to buy clothes that might otherwise be hard to find. Say you see an outfit you like on Instagram. You send a link to the post in a direct message to the Aesthetic account on TikTok or Instagram. Alma responds with a link to view the content on the Aesthet