ForceField helps detect deepfakes and digital deception by verifying source data

A new startup setting out to combat the scourge of deepfakes and spoofed evidence in the age of AI is showing off its wares on the Startup Battlefield stage at TechCrunch Disrupt 2024 this week. ForceField is building a set of "patent-pending" APIs dubbed MARQ, the first of which is designed to authenticate content. For context, a 2022 report from European law enforcement agency Europol predicted that 90% of all online content will be AI-generated by 2026. The internet is already awash with mani