Bosses at Campbell's Soup Company are planning to drop the word soup from the brand's name for the first time in 155 years.
The company - whose soup cans were made famous by Andy Warhol’s iconic 60’s pop art piece - says the change aims to better reflect their growing product line.
While canned soup remains a key part of the Campbell's business, it now also produces sauces, snacks and beverages as it adapts to a changing market.
It has also acquired other businesses such as Rao’s sauces maker Sovos Brands and has added other offerings such as Goldfish crackers, Cape Cod crisps, V8 beverages and Prego sauces to its portfolio.
Chief executive Mark Clouse said: 'We will always love soup, and we’ll never take our eye off of this critical business. But today, we’re so much more than soup.'
