Campbell Soup dropping 'soup' in name to become 'The Campbell's Company'

By Jessica DiNapoli and Anuja Bharat Mistry

(Reuters) - Campbell Soup is dropping "soup" from its name to become "The Campbell's Company," CEO Mark Clouse said on Tuesday, a pivot symbolizing the company's shift to other packaged food such as jarred sauces like Rao's and Goldfish snacks.

Clouse told Wall Street at its investor day that Campbell's is focusing on 16 top brands across its meals and beverages and snacking division including Goldfish, V8 beverages and Prego sauces.

"Today we're so much more than soup," Clouse said. Campbell's was the first to sell canned soup more than a century ago. The company's cans later were featured in iconic pop art by Andy Warhol.

To meet financial guidance, the company will require soup sales to remain stable, Clouse said. Campbell's executives said, however, that as the U.S. population ages, soup sales may rise because older people eat more soup than younger generations.