In modern athletics, social media is no longer just a way to connect with fans. Athletes and independent content creators have become an increasingly important part of how the sport promotes itself and reaches new audiences.

BUDAPEST, Sept 11 : As Olympic champions and world record-holders drifted between interview stations at the World Athletics Ultimate Championship media day on Thursday, many had…

In modern athletics, social media is no longer just a way to connect with fans. Athletes and independent content creators have become an increasingly important part of how the…