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Delhi HC directs Beco to pull down ad campaign against HUL's Surf Excel, Vim
The Delhi High Court has directed Beco to halt its advertising campaign targeting the products Surf Excel and Vim from Hindustan Unilever Limited. The court ruled that Beco's ads not only compared but also disparaged these products. Hindustan Unilever claimed Beco's ingredient assertions were misleading, while Beco defended itself by emphasizing its right to fair comparison between competing brands.
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economictimes.indiatimes.com
Delhi HC directs Beco to pull down ad campaign against HUL's Surf Excel, Vim
The Delhi High Court has directed Beco to halt its advertising campaign targeting the products Surf Excel and Vim from Hindustan Unilever Limited. The court ruled that Beco's ads…
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thehindubusinessline.com
Delhi High Court halts Beco ads against HUL’s Surf Excel, Vim
Delhi High Court halts Beco’s #WarOnWhatsHidden campaign against HUL’s Surf Excel and Vim, citing failure to substantiate skin irritation and allergy claims.