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Asset Class: Sydney Sweeney Effect - Front Office Sports

Also: Prediction-market platforms went for it this week.

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frontofficesports.comStai leggendo7 h fa

Asset Class: Sydney Sweeney Effect - Front Office Sports

Also: Prediction-market platforms went for it this week.

originale

fortune.com1 g fa

Prediction markets spend big on celebrity campaigns even as Sydney Sweeney and LeBron James ads stir backlash…

Polymarket, Kalshi ($20B) accelerate celebrity campaigns to lock users before state-gambling rules tighten on sports-prediction contracts. Ninth Circuit ruling empowers state enforcement; 2027 Supreme Court case may overturn federal preemption, threatening platform business models.

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Timeline cronologica

mercoledì 9 settembre 2026·frontofficesports.com
- Front Office Sports
Jacob Fortinsky talks the Sydney Sweeney ad deal, Novig's fast CFTC approval, and the race to partner with the NFL and other leagues.
mercoledì 9 settembre 2026·fortune.com
Prediction markets spend big on celebrity campaigns even as Sydney Sweeney and LeBron James ads stir backlash | Fortune
The ads have sparked criticism over celebrities lending their images to platforms that critics liken to gambling.

Asset Class: Sydney Sweeney Effect - Front Office Sports

Prediction markets spend big on celebrity campaigns even as Sydney Sweeney and LeBron James ads stir backlash…

Timeline cronologica

- Front Office Sports

Prediction markets spend big on celebrity campaigns even as Sydney Sweeney and LeBron James ads stir backlash | Fortune

Asset Class: Sydney Sweeney Effect - Front Office Sports