The China International Fair for Investment and Trade (CIFIT) is more than an exhibition, as it acts as a platform for learning about and connecting with China and the wider world for Serbian businesses, Jelena Grubor Stefanovic, director of the representative office of the Serbian Chamber of Commerce and Industry in China, told the Global Times at the ongoing CIFIT, the annual investment fair for China, held in Xiamen, East China's Fujian Province.