The news brand is betting that wellness features, physical membership lounges and direct relationships with talent can help it stand out in a crowded subscription market.

MS NOW's New 'Membership' Service Lets Users Talk to Rachel Maddow, 'Morning Joe'

Sept 8 : Versant Media's MS Now cable network is rolling out a membership program featuring live Q&A sessions, allowing users to directly chat with its anchors and reporters, as…