Flipkart, Amazon look beyond shopping as quick commerce eats into users

Flipkart is adding users faster than Amazon in India, widening its lead in online retail even as quick-commerce platforms rapidly expand and its own rapid-delivery business,…

Quick commerce is gaining traction in India, while traditional e-commerce, notably Amazon, sees a decline in user share and GMV.

Amazon and Flipkart are expanding into quick commerce, microdramas, OTT videos and food delivery as they lose active users to 10-minute delivery platforms. Their combined monthly…