Elon Musk's estranged daughter, Vivian Wilson, has taken a pointed swipe at her father in a new campaign for Spanish fashion brand Desigual. The 22-year-old transgender model appears in "Born to Disobey," a film starring a humanoid robot whose tone echoes Musk's own. The campaign critiques society's growing reliance on AI, urging authenticity over machine-like obedience. The father-daughter relationship has been strained since Vivian, born Xavier, began transitioning at 16. Musk has made repeated transphobic remarks about her, once telling a fan on X that "my son, Xavier, died," referring to the daughter he shares with ex-wife Justine Wilson.

Vivian Wilson, la fille reniée du milliardaire américain, apparaît comme égérie de la marque Desigual dans un spot publicitaire qui a tout d'un coup de menton à Elon Musk.

Reniée par son père, Vivian Wilson envoie un message à son géniteur dans la nouvelle campagne de pub de Desigual intitulée "née pour désobéir".