Flipkart is adding users faster than Amazon in India, widening its lead in online retail even as quick-commerce platforms rapidly expand and its own rapid-delivery business, Flipkart Minutes, closes in on established rivals less than two years after its launch.

Flipkart is adding users faster than Amazon in India, widening its lead in online retail even as quick-commerce platforms rapidly expand and its own rapid-delivery business,…

Quick commerce is gaining traction in India, while traditional e-commerce, notably Amazon, sees a decline in user share and GMV.

Amazon and Flipkart are expanding into quick commerce, microdramas, OTT videos and food delivery as they lose active users to 10-minute delivery platforms. Their combined monthly…