From Gen Z consumers taking their first credit in their early 20s to women-led micro-ventures and rural borrowers moving beyond farm credit, India’s retail credit market is being reshaped by a younger, more digital and increasingly aspirational borrower, according to a Equifax India report.

From Gen Z consumers taking their first credit in their early 20s to women-led micro-ventures and rural borrowers moving beyond farm credit, India’s retail credit market is being…

Younger consumers and rural households are driving India's retail credit market growth. These aspirational borrowers now account for most new credit originations. Digital…