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India's retail credit market shifts to rural, GenZ borrowers via digital platforms
Younger consumers and rural households are driving India's retail credit market growth. These aspirational borrowers now account for most new credit originations. Digital platforms and alternative data are key to assessing these new customers. Lenders must adapt underwriting to understand diverse financial footprints. This shift promises wider credit access and financial inclusion for many.
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thehindubusinessline.com
India’s retail credit market reshaped by younger, more digital and increasingly aspirational borrower: Equifax
From Gen Z consumers taking their first credit in their early 20s to women-led micro-ventures and rural borrowers moving beyond farm credit, India’s retail credit market is being…
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economictimes.indiatimes.com
India's retail credit market shifts to rural, GenZ borrowers via digital platforms
Younger consumers and rural households are driving India's retail credit market growth. These aspirational borrowers now account for most new credit originations. Digital…