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Flipkart, Amazon look beyond ecommerce as user share slips - The Economic Times
Amazon and Flipkart are expanding into quick commerce, microdramas, OTT videos and food delivery as they lose active users to 10-minute delivery platforms. Their combined monthly active user share fell from 67% in 2022 to 53% in August 2026, while quick commerce apps’ share rose to 16%.
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timesofindia.indiatimes.com
Flipkart widens lead against Amazon as quick commerce surges
Flipkart is adding users faster than Amazon in India, widening its lead in online retail even as quick-commerce platforms rapidly expand and its own rapid-delivery business,…
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thehindubusinessline.com
Quick commerce gains as e-commerce loses share: Report
Quick commerce is gaining traction in India, while traditional e-commerce, notably Amazon, sees a decline in user share and GMV.
