The BCCI on Tuesday announced Campa, SBI Life and ChatGPT as associate partners for Indias home cricket season under deals worth more than Rs 130 crore combined. The partnerships cover 35 bilateral matches through March 2028 and represent a 44% increase over the previous cycle, highlighting the growing commercial value of Indian cricket.

The BCCI has appointed Campa Cola, ChatGPT and SBI Life as associate partners for 35 bilateral matches in India through March 2028. Campa Cola emerged as the highest bidder at…

BCCI signs Campa Cola, ChatGPT and SBI Life as Team India associate partners, marking a major comeback for the iconic Indian beverage brand.