Kendall Jenner launches new business venture with UK firm

Jump to contentAllNewsSportCultureLifestyleAmerican model Kendall Jenner has acquired an undisclosed minority stake in London-headquartered drinks and supplements brand Trip, and will front the company's upcoming global promotional campaign. Established in 2019 by husband-and-wife founders Olivia Ferdi and Daniel Khoury, Trip is recognised as one of the UK's fastest-growing food and drink businesses, specialising in cannabidiol (CBD) soft drinks and magnesium supplements. Jenner joins a growing list of high-profile celebrity investors backing the British firm, including American singer Joe Jonas and British supermodel Rosie Huntington-Whiteley. The company recorded revenues of almost £67 million in its previous financial year and achieved a valuation surpassing $300 million (£222 million) following a funding round led by Coefficient Capital. Expressing her enthusiasm for the partnership, Jenner highlighted how Trip's products help her stay grounded, while co-founder Olivia Ferdi noted that the model perfectly aligns with their mission to promote everyday calm. In fullKendall Jenner buys stake in British CBD drinks firm Trip and fronts global campaignMore bulletinsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

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