India’s OTT audience rises 11% to 665 million; connected TV base surges 60%: Ormax

India's online video audience reached 664.9 million in 2026, showing strong growth. Paid OTT subscriptions also increased by sixteen percent to 172.6 million users. Connected TV viewing surged sixty percent, indicating a shift to larger screens. Micro-dramas and K-dramas saw significant audience increases, becoming popular formats.

Raccontata daeconomictimes.indiatimes.com