Purple Style Labs commenced trading on Monday at a discount, despite its initial public offering being fully subscribed. The acquisition of Pernia's Pop-Up Shop in 2018 played a role in the considerable revenue growth from FY20 to FY24. Nevertheless, analysts caution investors regarding the expanding losses and the company's currently high valuation.

The Rs 680-crore IPO, which opened for subscription on August 31 and closed on September 2, was subscribed 1.29 times overall. Retail investors led the demand, with their portion…

Purple Style Labs shares debuted weakly at ₹535 but quickly rose above the IPO price of ₹575.