For apparel brands, fragrances are fast emerging as a natural extension of the brand persona and a promise of a sensory experience for the consumer.

For apparel brands, fragrances are fast emerging as a natural extension of the brand persona and a promise of a sensory experience for the consumer.

The region’s traditional love of scent layering and social media’s unstoppable #perfumetok combine to create the latest trend in how we buy and wear perfume