For Jyoti Srivastava, motherhood became the catalyst for her entrepreneurial journey. The former engineer from Meerut went on to establish baby food brand Little Cherry Mom, which recorded a Rs 1 crore turnover within its first year. The company produces a wide range of millet-based offerings, with an emphasis on nutrition, quality and easy digestion. Jyoti maintains strict standards by personally trying the products on her children and carefully selecting the ingredients used. Built without external funding, her venture reflects how a focus on healthier food alternatives, combined with determination and entrepreneurial drive, can develop into a successful business.