Wholewheat biscuits contained only 19% wheat but 52% maida, company said the 'wholewheat' was only a trademark; Consumer court orders company to pay Rs 1 lakh

CCPA has fined Pladis India Rs 1 lakh for marketing McVitie's Wholewheat Marie biscuits as "Wholewheat" despite the product being only 19.5% whole wheat against 52% maida. The company's defence, that the term was a registered trademark backed by a small on-pack disclaimer, was rejected as an attempt to mislead consumers through a "dark pattern" in packaging design.

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