Sweet aromas of nostalgia

A gifted perfume evoked vivid memories of grandmother's puja rituals and autumnal Durga Puja celebrations. Foreign-sounding perfume ingredients were actually familiar Indian aromas like mogra and loban. These scents trigger autobiographical memories, scientifically known as olfactory-evoked memories. Smellscapes are now recognised as important tourism factors, influencing visitor attraction to destinations. Distinctive aromas of paddy fields and tea gardens highlight the pervasive influence of smell.

Raccontata daeconomictimes.indiatimes.com