Reliance-owned JioStar’s Bigg Boss bags 95+ advertisers in 6-language play

Reliance-owned JioStars Bigg Boss has attracted more than 95 advertisers across six language editions, spanning Hindi, Bangla, Tamil, Telugu, Kannada and Malayalam. National and regional advertisers feature across the franchise, with first-time advertisers accounting for over half of participation in southern markets and 70% in Hindi, as brands increase spending on regional-language programming during the festive season.

Raccontata daeconomictimes.indiatimes.com