Shares of Polycab and KEI Industries fell sharply after UltraTech Cement launched its ₹1,800 crore wires and cables business, Ultravolt. Brokerages warned that the Aditya Birla Groups aggressive entry could trigger near-term de-rating across the cables and wires sector, although Nuvama retained Polycab and KEI as its top picks.

UltraTech Cement has launched Ultravolt, its wires and cables business, with a planned ₹1,800 crore investment, marking Aditya Birla Group’s fourth new foray.

In an ambitious move, Aditya Birla Group has unveiled Ultravolt, a new enterprise dedicated to wires and cables. The company seeks to establish itself as a top contender within…