UAE dermatologists and a clinical psychologist unpack pheromone-maxxing, the looksmaxxing trend telling boys to skip showers, and what parents should actually watch for.

Pheromone-maxxing tells young men their body odour makes them attractive. The research does not support it and the trend says more about where they get advice than about smell

From skipping showers and deodorant to rewearing sweaty clothes, pheromone maxxing is the latest bizarre dating trend on TikTok. Here's all you need to know!