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London City claim sponsor deal is record and bigger than some in Premier League
The Women’s Super League club say they have signed a record-breaking front-of-shirt sponsorship deal with Nike
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cityam.com
Nike becomes London City Lionesses sponsor as well as kit partner in world record deal
Nike has extended its partnership with London City Lionesses to become the Women’s Super League club’s shirt sponsor as well as kit maker.
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nytimes.com
Nike signs groundbreaking front-of-shirt sponsorship deal with London City Lionesses
Club owner Michele Kang claims it is the most lucrative deal of its kind in women's soccer
