Stars display their ‘non-fiction’ side as streamers turn celebrity personas into show IPs

The Indian entertainment industry is witnessing a surge in celebrities curating non-fiction series that revolve around their public identities. This trend smartly tackles the challenge of fleeting audience attention and the saturation of content. By teaming up with creators, these stars develop compelling intellectual properties that attract advertisers looking for budget-friendly brand partnerships.

Raccontata daeconomictimes.indiatimes.com