Branded hotels see massive opportunity in India's underserved pilgrimage tourism market - The Economic Times

India's pilgrimage sites attract millions, yet branded hotels are largely absent. This presents a significant opportunity for the growing religious tourism industry. Devotees now expect modern amenities, driving demand for comfortable accommodations. Infrastructure, cultural sensitivity, and temple trust partnerships are key for success. Branded hotels can capture this market and elevate hospitality standards.

Raccontata daeconomictimes.indiatimes.com