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Advertising set to reshape India’s micro-drama business as AVOD gains ground: Redseer
India's micro-drama sector is on track to hit Rs 23,500 to 25,500 crore by FY32 and advertising video-on-demand is set to become a primary revenue stream next to subscriptions, Redseer Strategy Consultants said. The anticipated growth in AVOD could see active daily users skyrocketing to around 140-150 million, it added.
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economictimes.indiatimes.com
Timeline cronologica
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India’s microdramas could soon play the consolidation script as retention trumps acquisition
The landscape of India's microdrama industry is evolving, shifting from an emphasis on acquiring users to nurturing and monetizing them. Currently, active paying users represent a…
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Advertising set to reshape India’s micro-drama business as AVOD gains ground: Redseer
India's micro-drama sector is on track to hit Rs 23,500 to 25,500 crore by FY32 and advertising video-on-demand is set to become a primary revenue stream next to subscriptions,…