The app, a creation of the dot-com boom, is sticking with “historical, familiar names” for lakes and gulfs, unlike Google and Apple.

Legacy online mapping service MapQuest has shot to the top of the App Store in the U.S. and Canada. But will customers engage with the modernized product long term?

MapQuest Surges to No. 1 in the Apple App Store, 30 Years After Inventing Online Mapping