India’s beer boom is pouring beyond affluent cities and nightlife districts

Premium beer consumption is accelerating unexpectedly in India's rural and semi-urban markets. AB InBev is widening distribution of its more expensive brands across these regions. Policy changes in states like Maharashtra and Karnataka are also boosting demand. The company's premium portfolio now drives two-thirds of its volume and revenue. This trend opens new growth opportunities in previously overlooked markets.

Raccontata daeconomictimes.indiatimes.comthehindu.com