Dubai's health authority has banned exaggerated medical claims on social media. Healthcare facilities are now responsible for influencer content filmed on their premises. Doctors and clinics cannot use words like 'miraculous' or '100 per cent'. Professional titles must match licensed credentials, and before-and-after photos need disclaimers. These new standards aim to protect public trust and prevent unethical medical advertising.

DHA lists banned words, claims and certain clips, requires consent for patient images

Dubai's health authority has banned exaggerated medical claims on social media. Healthcare facilities are now responsible for influencer content filmed on their premises. …