Purple Style Labs IPO enters its third and final day of bidding, with the issue subscribed 24% on the second day and a grey market premium of around 1%. While retail participation has been relatively stronger, the companys FY26 loss and limited visibility on sustainable profitability have led SBI Securities to assign a ‘Neutral rating to the IPO.

Purple Style Labs plans a ₹680 crore initial public offering to fund its expansion. The luxury fashion platform operates under the Pernia's Pop-Up Shop brand name. Revenue has…

Purple Style Labs, the parent company of luxury fashion platform Pernias Pop-Up Shop, has fixed the price band at Rs 546–575 per equity share. The Rs 680-crore issue comprises…