From 24 August 2026 ChatGPT shows ads to Free and Go users across 31 European markets, while Plus and Pro stay ad-free. OpenAI says advertisers never see your chats and it won't se

OpenAI says ChatGPT Ads has reached $1B annualised and opened self-service buying in Europe, the same day the Commission designated it under the DSA.

From 24 August 2026 ChatGPT shows ads to Free and Go users across 31 European markets, while Plus and Pro stay ad-free. OpenAI says advertisers never see your chats and it won't se