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Reliance looks to pull off a Campa with ₹10 ice cream; freezer battle holds the key
Reliance aims to disrupt the ice cream market with ₹10 Bombay Creamery, leveraging extensive distribution and strategic freezer space.
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economictimes.indiatimes.com
Ambani's Reliance enters ice cream market with launch of Bombay Creamery
Reliance Consumer Products Limited has launched its new ice cream brand, Bombay Creamery. This brand is positioned as India's first accessible premium dairy ice cream. Bombay…
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yourstory.com
Reliance Consumer enters ice cream market with Bombay Creamery
Reliance Consumer will initially launch Bombay Creamery in Western India before taking the brand nationwide.
