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‘Pheromone-maxxing’: TikTok's latest dating hack has men skipping the shower
Pheromone-maxxing tells young men their body odour makes them attractive. The research does not support it and the trend says more about where they get advice than about smell
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eu.usatoday.com
Some Gen Z men are 'pheromone-maxxing.' What does that mean?
A subset of Gen Z men are embracing their natural musk in hopes of attracting women — a trend they’re calling “pheromone-maxxing.”
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dailymail.com
Bizarre new dating trend sees men skip the shower to attract women
This practice has been branded 'pheromone maxxing' and, similar to looksmaxxing, relates to making oneself more attractive by raising the levels of pheromones to attract a sexual…
