Legacy online mapping service MapQuest has shot to the top of the App Store in the U.S. and Canada. But will customers engage with the modernized product long term?

MapQuest shared a tool for users to generate joke screenshots with their own names for Lake Ontario, writing: "Lake Are We Doing This Again?"

MapQuest prompted the hilarious brainstorming session after it refused to take Trump’s executive order that renamed it “Lake America” seriously.