Seven in 10 doctors say they’ve encountered patients influenced, either moderately or very, by misinformation, disinformation or both over the past year. | More docs surveyed in March said their patients were influenced by inaccurate info than in 2025, and that it is affecting their care.

| Millions of HCPs follow digital opinion leaders online. Here's how pharma can find, vet, and support the right ones in 2026.

Seven in 10 doctors say they’ve encountered patients influenced, either moderately or very, by misinformation, disinformation or both over the past year. | More docs surveyed in…