MapQuest, the self-proclaimed "OG of online mapping," has shot up the Apple and Android app stores while sticking with the "Lake Ontario" label.

"No one's going to call it Lake of America. It's been Lake Ontario for hundreds of years," Ontario Premier Doug Ford said.

Legacy online mapping service MapQuest has shot to the top of the App Store in the U.S. and Canada. But will customers engage with the modernized product long term?