A subset of Gen Z men are embracing their natural musk in hopes of attracting women — a trend they’re calling “pheromone-maxxing.”

A subset of Gen Z men are embracing their natural musk in hopes of attracting women — a trend they’re calling “pheromone-maxxing.”

This practice has been branded 'pheromone maxxing' and, similar to looksmaxxing, relates to making oneself more attractive by raising the levels of pheromones to attract a sexual…