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HCP media's endemic-versus-reach debate misses the real question
By Alicia Cowley, MD, MBA, Medical Director, Phreesia Network Solutions | Endemic media and broad reach each do half the job. What makes them work together is not more spend, but a signal that says when.
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MrBeast, Snapchat, AI and more: Pharma marketing’s pulse check
As Fierce Pharma Week approaches, the Fierce Pharma Marketing team is taking stock of some of the biggest trends reshaping how drugmakers and healthc | In this week’s episode of…
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HCP media's endemic-versus-reach debate misses the real question
By Alicia Cowley, MD, MBA, Medical Director, Phreesia Network Solutions | Endemic media and broad reach each do half the job. What makes them work together is not more spend, but…
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The Clinician With 2 Million Followers Is Shaping Prescribing Behavior. Pharma Can Now Be Part of That Conversation
| Millions of HCPs follow digital opinion leaders online. Here's how pharma can find, vet, and support the right ones in 2026.